What is the main purpose of using "Event Templates" in Cvent?

Using "Event Templates" in Cvent primarily aims to save time by allowing event planners to reuse layouts and configurations from previous events. This functionality streamlines the event planning process, enabling planners to quickly create new events without starting from scratch. By leveraging established templates, planners can maintain efficiency and focus on other critical details, thereby enhancing productivity.

Additionally, while consistent branding across events is important, it is an indirect benefit of using templates rather than the primary purpose. The ability to recreate successful formats and structures enhances the overall experience, but it is secondary to the time-saving advantage. The idea of charging additional fees for reusing setups does not align with the core intended use of event templates, as these are designed to facilitate efficiency rather than impose extra costs.